Experience

Led brand marketing initiatives for Surfe resulting in $4M seed funding through product and brand positioning.

Repositioned 15+ SMBs to align with high-growth objectives and GTM strategies by collaborating with cross-functional teams including C-suite, sales, design, and copywriting.

Helped acquire 1 to 2 new clients each quarter through sales enablement materials such as pitch decks, thought leadership blog articles, brand audits, presentations, and case studies.

Assembled product positioning, messaging, and overall market strategy by conducting market research, competitive analysis, and ICP development in a fast-paced team environment.

Developed naming and brand architecture for multiple B2B tech product lines as part of strategic rebrand.

Presented comprehensive strategy and attained buy-in from senior executives and C-suite stakeholders to ensure alignment between marketing initiatives and customer needs.

Pre-sold 80% of real estate units in luxury development through positioning strategy, copywriting, and a distinct brand campaign.

Secured $10k seed capital for Beauty Bridge Foundation through key message and brand narrative development.

Increased growth 2X for luxury real estate client through a modern brand campaign and management of integrated campaign across print and digital media.

Structured, implemented, analyzed, and reported results of 20+ customer survey projects annually.

Repositioned website experience and supported sales enablement for Wisdom Labs by refining their ICPs, brand identity, and voice and tone.

Performed research and naming program for a chain of vegan restaurants.

Assessed performance and fit of solutions within industry trends for customer success through appropriate research methods such as primary, secondary, qualitative interviews, quantitative.

Increased volunteer activity by 25% for legal nonprofit by crafting a new brand architecture, identity, tagline, and distinct brand assets.

Developed localized campaign strategy for national non-profit foundation through creative strategy for OOH and digital ads.

Launched and aligned rebrand for Turning Point Cancer Rehabilitation by crafting a unique brand campaign and narrative which was launched successfully to 500 guests at annual fundraising gala.

Attained stakeholder buy-in by developing and presenting creative strategy to diverse board of directors for local and national nonprofits.

Secured large-scale distribution through Sharper Image, Brookstone, Belgium, and the Netherlands through an effectively redesigned packaging for the Ziivaa™ belt, including an outer sleeve that allowed to company to create packaging easily and cost-effectively for different geographic markets.

Collaborated teams of design leads, rapid prototyping, and engineering to bring products to market as necessary.

Secured placement in Home Depot for a new hose reel product for Liberty Garden by strategically redesigning the product packaging, opening sales to thousands of new customers.