Strategy is choosing what not to do.
Then imagining what’s possible.
![Chaos to clarity](https://jgarvale.com/wp-content/uploads/2023/11/Chaos-to-clarity.png)
To do that you must move from confusion to clarity.
That’s where I come in.
Hello!
![Jason Garvale-Brand Strategist-B](https://jgarvale.com/wp-content/uploads/2024/03/Jason-Garvale-Brand-Strategist-B.jpg)
My name is Jason. I’m a Senior Brand Strategist with over 15 years of expertise in strategy, research, creative, and campaigns. I help brands win the ❤️ and minds of their audience.
Spoiler: all strategists are curious problem-solvers that think critically to simplify complex ideas. So, yeah, I’m those things too. I use a mix of wonder, invention, and discernment to lead people and organizations in brave directions.
Experience
![PolyAI](https://jgarvale.com/wp-content/uploads/2024/03/PolyAI.jpg)
Category
Customer-led conversational AI
Contribution
From banking and healthcare to travel and hospitality, PolyAI’s conversational platform lets customers speak naturally to deliver the best brand experience.
![Nitrogen](https://jgarvale.com/wp-content/uploads/2024/03/Nitrogen.jpg)
Role
FinTech
Contribution
Nitrogen transforms fearful investors into fearless investors by creating a common language between advisors and clients through the Nitrogen Growth Platform.
![Surfe](https://jgarvale.com/wp-content/uploads/2024/03/Surfe.jpg)
Role
Connected workspace for revenue teams
Contribution
Prospecting, streamlined. Capture, sync, and enrich contacts to numerous sales software and tools like HubSpot, Salesforce, and Pipedrive.
![Wisdom-Labs](https://jgarvale.com/wp-content/uploads/2024/03/Wisdom-Labs.jpg)
Role
Mindfulness + Tech
Contribution
Wisdom Labs goes beyond mindfulness or resilience training to reduce employee stress, increase engagement, and build community through their Wise@Work product suite.
What I Do Best
![Icon-Research Scribble](https://jgarvale.com/wp-content/uploads/2024/03/Icon-Research.png)
Research
I specialize in various research methods including quantitative and qualitative. I believe the voice of the customer is vital.
![Icon-Positioning](https://jgarvale.com/wp-content/uploads/2024/03/Icon-Positioning.png)
Positioning
In a world where many brands fail to be relevant and resonant, meaningful differentiation is the kernel of truth.
![Icon-Messaging](https://jgarvale.com/wp-content/uploads/2024/03/Icon-Messaging.png)
Messaging
Your brand is a narrative of how you help people solve problems. I ensure that every word aligns with your positioning.
Other things I’m pretty good at:
Brand architecture
Brand audit
Workshop facilitation
Competitive analysis
Data analysis
Integrated campaign development
Cross-functional team leadership
Creative strategy
Go-to-market strategy
Vision, mission, values
Market research
Presenting strategy