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Strategy is choosing what not to do.

Then imagining what’s possible.

To do that you must move from confusion to clarity.

That’s where I come in.

Hello!

My name is Jason. I’m a Senior Brand Strategist with over 15 years of expertise in strategy, research, creative, and campaigns. I help brands win the ❤️ and minds of their audience.

Spoiler: all strategists are curious problem-solvers that think critically to simplify complex ideas. So, yeah, I’m those things too. I use a mix of wonder, invention, and discernment to lead people and organizations in brave directions.

Experience

Category

Customer-led conversational AI

Contribution

From banking and healthcare to travel and hospitality, PolyAI’s conversational platform lets customers speak naturally to deliver the best brand experience.

Role

FinTech

Contribution

Nitrogen transforms fearful investors into fearless investors by creating a common language between advisors and clients through the Nitrogen Growth Platform.

Role

Connected workspace for revenue teams

Contribution

Prospecting, streamlined. Capture, sync, and enrich contacts to numerous sales software and tools like HubSpot, Salesforce, and Pipedrive.

Role

Mindfulness + Tech

Contribution

Wisdom Labs goes beyond mindfulness or resilience training to reduce employee stress, increase engagement, and build community  through their Wise@Work product suite.

What I Do Best

Scribble

Research

I specialize in various research methods including quantitative and qualitative. I believe the voice of the customer is vital.

Positioning

In a world where many brands fail to be relevant and resonant, meaningful differentiation is the kernel of truth.

Messaging

Your brand is a narrative of how you help people solve problems. I ensure that every word aligns with your positioning.

Other things I’m pretty good at:

Brand architecture

Brand audit

Workshop facilitation

Competitive analysis

Data analysis

Integrated campaign development

Cross-functional team leadership

Creative strategy

Go-to-market strategy

Vision, mission, values

Market research

Presenting strategy

Let’s Connect

Feel free to contact me with any inquiries or questions!

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