Wisdom Labs
“His work process and product immediately added tremendous value to our business. Jason brings design-forward thinking, a strong business sense and outstanding market insights to help position any business for success. Highly recommended.”
Rich Fernandez
Co-Founder, Wisdom Labs
The Challenge
As a startup providing mindfulness tools and programs to Fortune 500 companies such as Facebook, Starbucks, LinkedIn, and Salesforce, Wisdom Labs didn’t look or sound the part. Facing increased pressure from competitors like Virgin Pulse and Whil., this team of Ph.D.s and meditators needed help to unify their identity for greater influence.
The Strategy
We set Wisdom Labs apart from the ‘loud, bright, always-on, overwhelming joy’ feeling of the market by leveraging their calm, compassionate, collaborative nature. By humanizing their tone of voice and identity, we could tell the story of real people solving real problems.
The Details
Desktop research. Workshop facilitation. Brand strategy. Competitive analysis. Positioning. Audience evaluation.