I’m a Senior Brand Strategist with over 15 years of expertise in strategy, research, creative, and campaigns.
I love brands who do good in the world.
My approach centers on people: what they think, feel, say, and do. Then crafting that into powerful positioning, campaigns, and narratives.
I focus in positioning products and brands for relevant differentiation and distinction.
In other words ... I fight indifference.
Hello! I'm Jason.
I help brands win the ❤️s and minds of your audience.
What I Do Best
Research
Leveraging my expertise in primary and secondary research methods, I keep a pulse on business trajectory, consumer needs, and category trends to guide strategic decision-making.
My approach is deeply rooted in people-first principles, where I pay close attention to details such as behavior, motivation, and aspiration to create deep empathy that connects people and builds a shared story.
Positioning
In a world where many brands struggle to be relevant and resonant, meaningful differentiation is the kernel of truth. One part research-driven, one part instinct, I pinpoint ownable territories brands can occupy.
Campaigns
We live in an “experience economy.” Your brand is a narrative of how you help people solve problems. Campaigns work best when they’re integrated into varied experiences.
I develop imaginative and original brand campaigns that weave through content, email, ads, social media, events, community, sales strategy, and employee brand. I ensure that every word aligns with your positioning.
Other things I’m good at:
Brand architecture
Brand audit
Workshop facilitation
Competitive analysis
Data analysis
Integrated campaign development
Cross-functional team leadership
Creative strategy
Go-to-market strategy
Vision, mission, values
Market research
Presenting strategy
My Impact
Helped secure $4M seed funding for startup client by leading strategic rebrand
Pre-sold 80% of units in luxury development through qualitative research, positioning strategy, copywriting, and a distinct brand campaign
Increased volunteer activity by 25% for local nonprofit through qualitative research and a strategic rebrand
more ...
My Experience
Sep 2024 – Feb 2025
Sr. Brand Strategist
*Impacted by company restructuring*
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Led discovery workshops to extract critical insights from clients to shape the future of their brand's strategy, messaging, and creative direction.
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Led cross-functional teams in brand and product naming explorations.
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Developed and presented brand strategy to C-suite clients including brand architecture, positioning strategies, USP statements, and value propositions.
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Translated research and strategy into original ideas, strategic messaging, and creative briefs (core ideas, positioning, tone of voice, personality, personas).
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Wrote copy for brand collateral across various platforms and mediums (print & digital)
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Owned the entire brand creation process, from concept to completion, including the implementation of visual identity systems across all brand touch points.
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Provided actionable feedback to freelance writers, photographers, animators, and designers to produce outstanding work.
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Collaborated closely with agency owner to identify and implement marketing strategies and content to amplify the demand and growth of the agency.
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Developed and improved agency methodologies and processes including strategy, deck building, briefs, and operations.
Mar 2022 – Oct 2023
Brand Strategist
*Impacted by company-wide layoffs*
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Led discovery workshops to extract critical insights from clients to shape the future of their brand's strategy, messaging, and creative direction.
-
Led cross-functional teams in brand and product naming explorations.
-
Developed and presented brand strategy to C-suite clients including brand architecture, positioning strategies, USP statements, and value propositions.
-
Translated research and strategy into original ideas, strategic messaging, and creative briefs (core ideas, positioning, tone of voice, personality, personas).
-
Wrote copy for brand collateral across various platforms and mediums (print & digital)
-
Owned the entire brand creation process, from concept to completion, including the implementation of visual identity systems across all brand touch points.
-
Provided actionable feedback to freelance writers, photographers, animators, and designers to produce outstanding work.
-
Collaborated closely with agency owner to identify and implement marketing strategies and content to amplify the demand and growth of the agency.
-
Developed and improved agency methodologies and processes including strategy, deck building, briefs, and operations.
Jan 2017 – Mar 2022
Brand Strategist
Begin Within
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Pre-sold 80% of real estate units in luxury development through positioning strategy, copywriting, and a distinct brand campaign.
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Secured $10k seed capital for Beauty Bridge Foundation through key message and brand narrative development.
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Increased growth 2X for luxury real estate client through a modern brand campaign and management of integrated campaign across print and digital media.
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Structured, implemented, analyzed, and reported results of 20+ customer survey projects annually.
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Repositioned website experience and supported sales enablement for Wisdom Labs by refining their ICPs, brand identity, and voice and tone.
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Performed research and naming program for a chain of vegan restaurants.
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Assessed performance and fit of solutions within industry trends for customer success through appropriate research methods such as primary, secondary, qualitative interviews, quantitative.
Aug 2014 – Jan 2017
Creative Strategist/Director
MagnifyGood
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Increased volunteer activity by 25% for legal nonprofit by crafting a new brand architecture, identity, tagline, and distinct brand assets.
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Developed localized campaign strategy for national non-profit foundation through creative strategy for OOH and digital ads.
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Launched and aligned rebrand for Turning Point Cancer Rehabilitation by crafting a unique brand campaign and narrative which was launched successfully to 500 guests at annual fundraising gala.
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Attained stakeholder buy-in by developing and presenting creative strategy to diverse board of directors for local and national nonprofits.
Apr 2011 – Aug 2014
Art Director
Robrady Design
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Secured large-scale distribution through Sharper Image, Brookstone, Belgium, and the Netherlands through an effectively redesigned packaging for the Ziivaa™ belt, including an outer sleeve that allowed to company to create packaging easily and cost-effectively for different geographic markets.
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Collaborated teams of design leads, rapid prototyping, and engineering to bring products to market as necessary.
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Secured placement in Home Depot for a new hose reel product for Liberty Garden by strategically redesigning the product packaging, opening sales to thousands of new customers.