Strategy is choosing what not to do.
Then imagining what’s possible.
To do that you must move from confusion to clarity.
That’s where I come in.
Hello!
My name is Jason. I’m a Senior Brand Strategist with over 15 years of expertise in strategy, research, creative, and campaigns. I help brands win the ❤️ and minds of their audience.
Spoiler: all strategists are curious problem-solvers that think critically to simplify complex ideas. So, yeah, I’m those things too. I use a mix of wonder, invention, and discernment to lead people and organizations in brave directions.
Experience
Category
Customer-led conversational AI
Contribution
From banking and healthcare to travel and hospitality, PolyAI’s conversational platform lets customers speak naturally to deliver the best brand experience.
Role
FinTech
Contribution
Nitrogen transforms fearful investors into fearless investors by creating a common language between advisors and clients through the Nitrogen Growth Platform.
Role
Connected workspace for revenue teams
Contribution
Prospecting, streamlined. Capture, sync, and enrich contacts to numerous sales software and tools like HubSpot, Salesforce, and Pipedrive.
Role
Mindfulness + Tech
Contribution
Wisdom Labs goes beyond mindfulness or resilience training to reduce employee stress, increase engagement, and build community through their Wise@Work product suite.
What I Do Best
Research
I specialize in various research methods including quantitative and qualitative. I believe the voice of the customer is vital.
Positioning
In a world where many brands fail to be relevant and resonant, meaningful differentiation is the kernel of truth.
Messaging
Your brand is a narrative of how you help people solve problems. I ensure that every word aligns with your positioning.
Other things I’m pretty good at:
Brand architecture
Brand audit
Workshop facilitation
Competitive analysis
Data analysis
Integrated campaign development
Cross-functional team leadership
Creative strategy
Go-to-market strategy
Vision, mission, values
Market research
Presenting strategy