Ziivaa Brand Identity

by | Jul 26, 2013 | Brand Identity, Interview, Packaging

“Successful branding is a collaborative process requiring a strong interface between the company’s vision and the customer’s expectations. In particular, the evolution of a socially responsible brand is both an art and a science. With Jason’s strong command of these elements and his wisdom in design, he has added great value to our overall branding strategy.”

-Kristen Nichols, CEO Ziivaa, LLC

I had the pleasure of sharing some of my thoughts about brand identity design in an interview with ROBRADY design. Together we discussed the difficulty of defining the word “brand.” We also discussed my role in bringing the Ziivaa belt package design closer to their brand values. Working with Kristen Nichols and her team was a great experience. They brought wonderful insight about their audience and, in-turn, spurred fun conversations about differences between men and women. I feel fortunate to have been involved in such a revolutionary product.

Read the full interview here.

As a brand strategy consultant, Jason strongly believes in business as a force for good. Bringing a rare balance of strategic thinking and design thinking, he helps clients achieve business objectives through the discovery of purpose. Utilizing a mindful framework to develop a compelling ‘why,’ Jason confronts brand development at its deepest and most meaningful levels. His experience has taken him from industries such as magazine publishing, UX and product development, non-profit sector and startups.

When not working, Jason can be found hiking, camping, snowboarding, SUPing, or on the AT. For more info on how a mindful approach to brand strategy can help your startup, visit JGarvale.com, emailJason@JGarvale.com or call 941.504.4089

“Successful branding is a collaborative process requiring a strong interface between the company’s vision and the customer’s expectations. In particular, the evolution of a socially responsible brand is both an art and a science. With Jason’s strong command of these elements and his wisdom in design, he has added great value to our overall branding strategy.”

-Kristen Nichols, CEO Ziivaa, LLC

I had the pleasure of sharing some of my thoughts about brand identity design in an interview with ROBRADY design. Together we discussed the difficulty of defining the word “brand.” We also discussed my role in bringing the Ziivaa belt package design closer to their brand values. Working with Kristen Nichols and her team was a great experience. They brought wonderful insight about their audience and, in-turn, spurred fun conversations about differences between men and women. I feel fortunate to have been involved in such a revolutionary product.

Read the full interview here.

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