New Work: Identity for Vanguard Lofts in Sarasota, Florida

by | May 15, 2014 | Brand Identity

I’ve been working with Tetra Terra Development out of San Francisco to develop the identity for their modern architectural project, Vanguard Lofts, along with a sales book and website.

This will be the city’s premier infill development that aligns with the Downtown Master Plan 2020. This plan is based on the SmartCode developed by New Urbanist Duany Plater-Zybert & Company to implement Smart Growth principles and reduce urban sprawl.

More to come soon. See the project.

As a brand strategy consultant, Jason strongly believes in business as a force for good. Bringing a rare balance of strategic thinking and design thinking, he helps clients achieve business objectives through the discovery of purpose. Utilizing a mindful framework to develop a compelling ‘why,’ Jason confronts brand development at its deepest and most meaningful levels. His experience has taken him from industries such as magazine publishing, UX and product development, non-profit sector and startups.

When not working, Jason can be found hiking, camping, snowboarding, SUPing, or on the AT. For more info on how a mindful approach to brand strategy can help your startup, visit, or call 941.504.4089

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