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Focus on Purpose:

Why Startups Need to Escape the Feature-first Mindset

Focus on Purpose cover image

Inside the Ebook


Customers are putting less and less emphasis on cost, convenience, and function. Instead, they’re buying decisions directly reflect the need for more meaning in their lives.

As Aaron Hurst predicted, we’re in the Purpose Economy.

But how do we discover this purpose? Or more importantly, how does a business find it and provide it for customers? For Employees? For the world?

For companies to act as a force for good and create change they must become intimately aware of why they exist. Not merely for the bottom line, to retain top talent or grow a customer base. But to make the world a better place to live.

What You’ll Discover
  • Why features and benefits aren’t enough.
  • How our brains are wired for different types of communication.
  • Why it’s vital your startup understand it’s purpose.
  • Three steps to discover your startup’s purpose.

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