Begin Within

Ideas where mindfulness and branding collaborate

Brand Strategy vs. Marketing: What’s the Deal?

There’s a misconception some startups and small businesses share when it comes to brand strategy and marketing. It’s the idea that they’re basically the same thing. While they’re interdependent activities, brand strategy is not marketing and vice versa. Brand Strategy...

Case Study: The Reminding Project

Thoughts are patterns. They have shape and direction. Background Everyday, neuroscience is proving the human brain is more adept to change than we’ve previously thought; both positive and negative alike. Nowhere is this positive and negative influence so abundant than...

What Is Branding?

Not a fan of the word “genius,” but the video makes such a great point. When we practice reducing complexity to it’s simplest form I believe we begin to see things in a mindful way....

Ziivaa Brand Identity

“Successful branding is a collaborative process requiring a strong interface between the company’s vision and the customer’s expectations. In particular, the evolution of a socially responsible brand is both an art and a science. With Jason’s strong command of these...

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