Context is everything

Context is everything

Context is everything, as clearly depicted in the funny campaign for Ameriquest Mortgage Company. With attention and critical thinking scarce, the fast-paced environment of startups can often forget this critical rule of communication. Context is defined as “the...

What Is Branding?

Not a fan of the word “genius,” but the video makes such a great point. Those of us that have the ability to reduce complexity to it’s simplest form see things in a mindful...

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