Brand Strategy vs. Marketing: What’s the Deal?

Brand Strategy vs. Marketing: What’s the Deal?

There’s a misconception some startups and small businesses share when it comes to brand strategy and marketing. It’s the idea that they’re basically the same thing. While they’re interdependent activities, brand strategy is not marketing and vice versa. Brand Strategy...
Context is Everything

Context is Everything

Context is everything, as clearly depicted in the funny campaign for Ameriquest Mortgage Company. With attention and critical thinking scarce, the fast-paced environment of startups can often forget this critical rule of communication. Context is defined as “the...

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